Green Washing

In an effort to fully understand "green design" our class was encouraged to find the definitions to couple of words...so now we get to the meaning of green washing.

The most basic definiton of greenwashing is where a company claims to be "earth-friendly" or "eco-conscious" in labels and ads to consumers to green their image, when in reality the company is not what they claim to be.

In this phamplet, published by Futerra Sustainablity Communications, the meaning and implications of green washing are more fully explored. Although it is published with the UK in mind, it is clear that many companies around the world engage in the practice of greenwashing.